Nourish
Botanicals
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Infused with the pure, hydrating power of aloe vera juice, this botanical collection is your go-to for gentle, nutrient-rich care from head to toe. Each product—shampoo, conditioner, body wash, and lotion—is sulfate-free and carefully formulated with skin- and hair-loving ingredients like cucumber, marshmallow root, oat protein, and pro-vitamin B5. Whether you're cleansing, conditioning, or moisturizing, the Aloe Vera Collection soothes, strengthens, and replenishes without stripping away essential moisture. Experience the refreshing calm of nature with every use.
Your Ultimate Guide
Aloe
Vera
Leaf
Juice
Unlock the Soothing Power of Aloe Vera Leaf Juice for Hair and Skin.
Rustic Strength is committed to ingredient transparency and simplicity, and uses this guide to break down the benefits, uses, and science behind aloe vera leaf juice—showing how it can soothe, hydrate, repair, and nourish. Learn about Aloe Vera as a key ingredient in our new Nourish™ Botanicals, luxury line of Bath + Body products.
Let customers speak for us
The citrus vanilla oil is fantastic. All of their products are! I have tried laundry detergent, fabric softener, dish soap, hand soap, and all purpose cleaners. I feel safe using these products, they WORK, and smell great! They also have fragrance free products if needed.
Only laundry soap Iwill use! Daughter has eczema and this is the only soap that dosent bother her. Cleans very nicely!
Best laundry soap I've ever used and the best quality natural dish soap. After trying several brands that claimed to be free and clear this was the only one that actually is and that really works.
Amazing product! My son has very sensitive skin and we like some scent and this stuff is perfect for those with eczema!
I was really sick. I had black rings under my eyes and was coughing a lot, all the time. Then I came across a Rustic Strength commercial. Taking their advice I started small, changing my laundry detergent. Then I got rid of my dryer sheets, and switched it out for the alpaca dryer balls. Not only did I save money but my laundry came out great. Then I began to switch out other products, dish washing liquid, cleaning spray, hand soap, room sprays. Everything smelled fresh and wonderful, but best of all, I'm feeling and even looking better. No more coughing, etc... I can't thank Rustic Strength enough.
Love these products! Unscented laundry detergent, oxy/boost, plain Jane hand soap and unscented dish soap, soothing shampoo and coconut conditioner are just some of my favorites. I put some plain Jane hand soap in a small container and carry it with me in my purse. Then I don't have to use those strong smelling soaps in public restrooms that are harsh and leave an unwanted smell on my hands for the rest of the day!
Love it smells so good ! Cleans good
Amazing, clean products. Everything they sell smells amazing lol
love this soap! so gentle and love that there is NO scent!!
So happy i got this too . Def does what it claims!
Wasnt sure i was digging the scent. Its not a patchouli like the typical hippie patchouli lol But i cant stop smelling my laundry! LOVE!
LOVE LOVE LOVE
I ordered the dish soap in orange/lemon and I absolutely love it! Not only does it smell fresh and clean, it works great on grease and grime!
I bought the detox laundry bundle in the fresh linen, absolutely love the sent and the way it makes my clothes feel.
Second time ordering! Its the only dush soap i use now! Forsnt leave my dishes smelling and tasting bad like dawn did, and doesnt have a problem cutting through hard water!! Leaves them clear and shiny!
What customers think about the store
Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it ...
